Twitter is a highly visible social media platform that can be used as a measure of influence and ‘Klout’ on the world wide web. The question of what makes a person influential on Twitter has tweaked my interest since October 2009 when I started a poll that asked “What makes a Brand or Person Influential on Twitter?“. (It is still an open poll and so far over 2,200 people have voted).
The great thing about Twitter is its simplicity and real time transparency and as such it is maybe the most visible platform to view a persons digital influence on an increasingly social web.
On Twitter the numbers are there for all to see such as
- Twitter followers
- Those you are following
- The number of lists you are on
- The names and categories given to those lists
Tools have emerged over the last couple of years to try and measure a persons influence on Twitter and on the web using a whole range of variables. Some of these tools are very simple and others are complex and far reaching.
Twitter Influence Measurement Tools
There are many different Twitter tools that attempt to measure influence.
Klout is maybe the most popular and to date has measured over 75 million Twitter profiles and analyzes more than 3 billion relationships and 250 million pieces of content every 24 hours. Klout provides an overall measurement, which is a number out of 100 that takes over 30 factors into consideration – including your retweet frequency, the influence levels of your followers, and how far your retweets go. Twitter Grader is maybe the next in order of credibility and has so far measured over 9 million users on Twitter and uses 6 algorithm factors such as the number of followers, power of followers and follower/following ratio. Social Chiefs not only measures Twitter, but also Facebook and LinkedIn. Measuring is based on reach, actions and level of interaction.
Twitter Reputation Ratio
A very simple measurement of influence on Twitter is the number of lists people have placed you on. In essence the more lists you are on the greater the respect and reputation you have on Twitter as measured by your followers and peers. The Twitter lists have been a Twitter feature since October 2009 (shortly after I started the poll).
These lists can can be used to calculate an effective metric as a minimalist measurement of authority and reputation and I call this the “Twitter Reputation Ratio” that strips out the pure follower count so as to provide a uniform ratio for comparison.
This is calculated by the following simple mathematical equation
Follower count divided by the number of lists = Twitter Reputation Ratio
The more respect and authority you have on Twitter is usually due to people admiring elements such as your great content, reputation, skills or your music and a high level of reputation and influence is reflected in the metric being a low number (like a golf score). The lower the number the better your reputation is in your industry and niche.
So what are some ‘Reputation Ratios’ of stars and social media personalities and bloggers on Twitter?
Famous Stars Twitter Reputation Ratios
- Justin Bieber – Justin has 9,379,737 followers and is currently on 465,019 lists = Reputation ratio of 20.2
- Paris Hilton – Paris has 3,876,028 followers and is currently on 45,684 lists = Reputation ratio of 84.9
- Chad Ochinoco – Chad has 1,970,670 followers and is currently on 45,684 lists = Reputation ratio of 85.7
- Barack Obama – President Obama has 7,768, 210 followers and is currently on 138,753 lists = Reputation ratio of 56
- Jimmy Fallon – Jimmy has 3,499,925 followers and is currently on 37,414 lists = Reputation ratio of 93.55
The Ultimate Guide to Social Media Marketing for Business
Social Media Stars Twitter Reputation Ratios
- Brian Clark (@copyblogger) – has 78,186 followers and is currently on 8,862 lists = Reputation ratio of 8.82
- Robert Scoble – (@scobleizer) – Robert has 177,870 followers and is on 17,174 lists = Reputation ratio of 10.36
- Brian Solis – Brian has 90,741 followers and is currently on 11,477 lists = Reputation ratio of 7.91
- Chris Brogan – Chris has 138,256 followers and is currently on 18,658 lists = Reputation ratio of 7.41
- Problogger (Darren Rowse) – Darren has 78,922 followers and is currently on 12,285 lists = Reputation ratio of 6.42
In looking at the numbers, one of the conclusions you can draw is that the social media ‘stars’ that produce great content and have a trusted reputation on Twitter are put on many lists by their followers so they can read their views and catch up on their insights and blog posts.
Another aspect of the list is to have a look at the titles that people have listed you under e.g. PR, Social Media and Marketing that reveal what category your followers value about your content that provides a clear insight of why they put you on their list… If you are listed under ‘humour’ and you blog about writing then you maybe need to check what content you are publishing.
This is a simple metric and I wouldn’t use it to obtain a home loan or to brag to your friends about but it is a quick and dirty guide to the reputation that you have amongst your followers on Twitter.
What is your ‘Twitter Reputation Ratio’?
- How To Get Targeted Twitter Followers
- Who Are The 10 Most Influential Twitter Users In The World [Study]
- What Are The 7 Elements Of Influence Power On Twitter?
- Twitter Power Poll: What Makes A Brand or Person Influential on Twitter?
- Two Keys To Be Influential On Twitter
Image by Alyssa & Colin