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  • http://www.facebook.com/MarkHarari Mark Harari

    Great post. It still boggles my mind that Twitter can’t find a way to effectively monetize what they have. There’s your next post, “Will Twitter ever turn a profit?” LOL. 

  • Anonymous

    I couldn’t agree with you more! And its awesome…rather than tuning out and passively watching TV, people are interacting with each other and discussing shows/movies.

  • http://twitter.com/misatoast Misato Mizuguchi

    It is interesting to see how traditional media finds a new path through social media. Media which runs real time (such as radio or TV) has so many potential to link with real time tweeting. 

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  • Turiont

    I never added attention the the TV, its a waste of time. http://www.sbook.com

  • http://www.three-homes.com Three Property

    Twitter is the new age of communication as well as being a marketing tool for businesses.

  • http://www.searchandmore.co.uk Jason Walker

    The thing with Twitter that is attractive is instant comment – especially on telly programmers. Feedback for free!

  • http://www.searchandmore.co.uk Jason Walker

    The thing with Twitter that is attractive is instant comment – especially on telly programmers. Feedback for free!

  • Anonymous

    Great post Jeff., as you suggest – users are already developing Social TV, it seems to the producers/broadcasters who have yet to really get involved. 

    It’s not exactly difficult to run a streaming Twitter ticker, or use Twitter #hashtag voting – heck I’d even like to see sentiment brought on, especially for Sports. Check our an article I wrote awhile back about quick and cheap ways broadcasters could bring Twitter onto TV sets: http://blog.freestyleinteractive.co.uk/2011/10/3-ways-broadcasters-can-get-involved-with-social-tv-right-now/

  • Anonymous

    Great post Jeff., as you suggest – users are already developing Social TV, it seems to the producers/broadcasters who have yet to really get involved. 

    It’s not exactly difficult to run a streaming Twitter ticker, or use Twitter #hashtag voting – heck I’d even like to see sentiment brought on, especially for Sports. Check our an article I wrote awhile back about quick and cheap ways broadcasters could bring Twitter onto TV sets: http://blog.freestyleinteractive.co.uk/2011/10/3-ways-broadcasters-can-get-involved-with-social-tv-right-now/

  • http://hip-shots.com James

    Have a look at TVplus, it’s a second screen app that’s available in the app store. It makes great use of Twitter hash tags.

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  • http://www.highertrustmarketing.com/blog/ Jeff smith

    Jeff – the combination of social networking and TV is so powerful and that definitely is where things are headed.  Same thing goes for nearly any even – a seminar, book launch, trade show, webinar, etc…they should all be integrating social networking for real-time feedback, there are some many advatnages from extra buzz, traffic, attention through incredibly honest, first-hand input into your products and marketing.

    Jeff

  • http://www.l3ba.net Kazamiza22

    couldn’t agree with you more! And its awesome…rather than tuning out
    and passively watching TV, people are interacting  with each other and
    discussing shows/movies. 

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  • http://twitter.com/SebYoung_ Seb Young

    Indeed. Twitter is amazing. Anyone remember how it was during the Nascar race. LoL. that was cool!

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  • http://www.twitter.com/MrMattAnderson Mr Matt Anderson

    Have you seen Zeebox?

  • http://www.twitter.com/MrMattAnderson Mr Matt Anderson

    I love ranting at chat shows and BBCs Question time on Twitter. It gives the viewer a voice. Have you seen http://www.Zeebox.com by the way?

  • http://www.danielmelbye.com/ Daniel Melbye

    Dont forget using twitter as a measure of sentiment and using it as a poll

  • http://www.danielmelbye.com/ Daniel Melbye

    Well I think a big avgenue is for advertisers to use promoted tweets related to a show that has the demographics of their target audience in the same way that traditional TV advertisements work.

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